Content Marketing Insights: Generating Leads Effectively via Content

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Decades ago, businesses relied heavily on traditional marketing tactics, like direct mail, radio ads, and cold calling, to generate leads. With improved information accessibility and rapid progress in technology, however, these marketing tactics have become outdated over time. B2B consumers now have technologies to let them screen the information that reach them e.g. spam filters, internet radio and do-not-call lists. As such, marketers and business owners should find other smarter ways to get around such ‘blockages’.

The average B2B consumer these days -studies product information through industry news and blogs. Content marketing news show that, essentially, the kind of marketing that works today effectively disguises selling as teaching via content. If you want to keep your B2B consumers glued, therefore, you have to steer clear from antiquated tactics and redirect your budget instead to building a solid content marketing strategy.
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Content Marketing Tips: 3 Qualities That Top Brands in YouTube Share

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Though the amount of content available online has grown immensely, the attention spans of audiences have shrunk significantly. In a world of ever decreasing attention spans, how can marketers engage, nurture, and convert more leads? The answer—according to the most up-to-date content marketing news—is branded video content.

According to an article published on the Content Standard by Skyword (@Skyword), branded video views hit 2.9 billion in Q3 2014—the highest figure up until then (data from Visible Measures). Moreover, 70% of marketers say that video converts better than any other medium—a trend that is partially fueled by the rise in smartphone usage and mobile online browsing.
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eCommerce Marketing News Can Help You Keep Up with New Market Trends

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The field of eCommerce is constantly evolving and is quite young. It has only been less than two decades since the Internet exploded in the international scene—and online businesses popped up a little later after that. eCommerce has come a long way from simple beginnings to the mammoth online stores that sell almost everything. Many changes have happened in the field these past years and these changes are ongoing. As an online business owner, you’ll want to be aware of these changes.

eCommerce’s New Face

The main advantage of reading the latest eCommerce marketing news is that you’ll know about upcoming trends and implement them early on. A recent Time (@TIME) article outlined how physical stores are integrating technology to stay competitive in the online-saturated marketplace. Although brick-and-mortar retailers are still as popular as ever, people are being lured into the ease and convenience of just buying things online.
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Online Marketing News: The Importance of Developing Buyer Personas

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The buyer persona is one of the most overlooked elements of inbound marketing, and should be developed early on in the marketing cycle. Buyer personas are the general character profiles of your ideal customer (who comprise your target market or audience).

In the past, building or developing the right buyer persona was the sole realm of large companies, as the task could only be done using the vast resources at their disposal. As the online space became more competitive and technology became more accessible, online marketing news sources say that even small and mid-sized businesses (SMBs) can now create their very own buyer personas.
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Online Marketing News: The Relevance of Beacons in Online Marketing

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Consumers have come to expect a more convenient and personalized shopping experience from brands and companies. In fact, several major brands are leveraging this expectation by using “beacons” to send alerts and ads to people who step into their stores, regardless of whether they’ve purchased an item or not.

Converting Shoppers with Beacon Technology

Similar to how a lighthouse beacon guides ships out at sea, the beacons in commerce attract and direct visitors to particular retail stores with the aim of converting them into customers. According to the latest online marketing news, beacon technology is the latest innovation in marketing that translates digital marketing goals into real-life sales for businesses, via a process called retargeting. As the name implies, retargeting involves collecting data from shoppers’ online/offline purchasing habits and using that data to generate online ads that target that particular potential customer.
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What Local Marketing News Say About the Value of Customer Reviews

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When looking at local marketing news or any informative article about local SEO, one can see that online marketing experts value customer reviews. This article will look at customer reviews and will discuss why they are important.

Why Customer Reviews Matter

The Digital Wheelhouse discusses in depth why local businesses need customer reviews. The foremost noticeable benefit to local SEO is both from the standpoint of search engines (machines) and users (humans). Google’s search algorithms are complex and their exact inner-workings remain a secret. However, it is known that the algorithms take into account customer reviews in ranking for local search. On the user side, the majority of online shoppers (77%) use reviews when making a purchasing decision. Furthermore, reviews also affect the overall online reputation of a business.
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Some Great Insights on Engaging Customers from Local Marketing News

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Small, local businesses may have relatively constrained service areas but it doesn’t mean small business owners need not be smart about marketing. The competition is actually quite fierce and so, local businesses need to use effective techniques to draw in customers. The good thing is that local marketing news provide insights on how to do this.

The Five Touch Rule

Business 2 Community (@B2Community) discusses the Five Touch Rule in engaging customers. The strategy works on the concept that reaching out to customers too few or too many times over a certain period won’t be effective. In this context, each instance of reaching out is a “touch”. If a business makes too few touches, the prospect is unlikely to respond. In contrast, making too many touches triggers animosity in the prospect.
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Web Design News: Benefits of Customer-Centric Web Design for Business

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Perhaps the term “web design” is a misnomer. It’s not just about design and aesthetic appeal, as many have been led to believe, but is also about enhancing user experience. A site might look flashy, but if visitors find it hard to use, then it will fail to gain steady traffic, page views, and conversions. Consumer-centric web design aims to address these challenges.

The latest web design news from a Chron (@HoustonChron) article, entitled “Importance of Customer Centric Web Design,” states that putting you customers’ needs first could be very advantageous for your business.
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Handy SEO Tips: Balancing User Experience and SEO in Your Web Design

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The Entrepreneur (@Entrepreneur) article, “Be Sure to Balance SEO and User Experience in Your Web Page Design,” highlights a very important rule (in fact, the first one!) in Google’s list of philosophies: focus on the user and all else will follow. However, many SEO practitioners don’t heed this rule, as they’re focused on creating web pages designed for search engine crawlers rather than end users.

Focusing on only one of two web design core pillars (which happen to be user experience and SEO) is not the way to go these days. While it’s true that the two concepts essentially complement each other (good user experience often results in better SEO, after all), there are specific elements of user experience that affect Google’s ability to “crawl” a webpage.
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Reputation Marketing News: Reputation Affects Businesses & Employers

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Experts who offer reputation marketing insights state that a great online and offline reputation is vital for business success. According to an article posted at Expertise.com, (@ExpertiseLocal) simply put, a bad reputation translates to poor sales and low profits, while a good reputation can help ensure a thriving business.
Listed below are some of the ways existing reputations can affect the continued viability of businesses, as well as the prospects of employers and their applicants.

How Reputation Affects Businesses

Business owners should heed the following statistics: around 88% of consumers read reviews about products or services before making purchases, and around 79% of consumers consider online and personal recommendations before finalizing their purchases. In other words, a single negative review can impact your business by more than 80%.
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