In the past, your company’s reputation was primarily based on word-of-mouth. With the explosion of the Internet, however, anyone can share what they think about your company with ease. This opens you up to opinions both positive and negative, and when you want to learn how to deal with the latter, reading reputation marketing news from news sites like Marketing Digest is often a good place to start.
says that if you’ve taken a hit to your online reputation, you can try some ways to minimize the damage. The first step is to do research. A company should identify what caused the negative discussion and figure out how to end it; additionally, a company should also see what platforms can be used to push the spotlight away from the negative discussion.