Now that you’ve decided to start a social media marketing campaign for your business, the first step you should take is to learn more about what you’re getting into. You can do this by reading informative social marketing news on sites like Marketing Digest. This is even if you’re planning to hire professionals to do the heavy lifting; you’ll want to have an idea of where your money is going, after all.
According to an , the very foundation of a social media campaign is that you want to engage your audience. You don’t want your updates on social media platforms to be naked sales pitches – the goal is to get people interested in your company enough to take advantage of your products and services. Used effectively, social media campaigns can generate leads for you on a small budget, which is something that makes it attractive to many small businesses.