With the breakneck advancements taking place in the digital world, businesses across various industries rely on timely online marketing news from Marketing Digest to stay updated and connected. To boost their visibility online, it is not enough for companies to incorporate just any new marketing strategy that comes along; effective digital marketing needs clear strategic planning that is propelled by sound business objectives.
Google assumed its leading place among the search engines with its system of rating websites through the acronym “EAT”, which stands for expertise, authoritativeness, and trustworthiness. These principles are linked to Google’s first algorithm “Backrub,” which focuses on evaluating the qualities of websites through their backlinks. The credibility of these websites further increases (and their ranking pushed even higher), depending on the EAT factors of the sites that created the links.