“When you read content marketing news today, you’ll frequently find strategies, tips, and challenges faced by business owners and marketing professionals alike. Contrary to what you might be thinking, the news doesn’t report challenges to discourage you but to help you succeed. When you know the major challenges you might face, you can better prepare for them.
highlights the biggest content marketing challenges of today, citing numerous issues like insufficient resources, growing competition, quality maintenance, shift to paid promotion, impatience with results, keeping up with publishing schedules, wrong scope of focus, risk aversion, long-term sustainability, producer burnout, and ROI measurement. These challenges should be taken seriously by content marketers; however, marketers don’t need to worry too much as there are many steps they can take to overcome them.”
“As shopping moves online, ecommerce is becoming the new norm in retail. Statistics show that business-to-consumer ecommerce sales in the U.S. reached $593.16 billion in 2012 alone, and and has been snowballing ever since. While ecommerce has shown that a shop’s revenue can increase dramatically, businesses should also invest in customer service to address the increase in transaction barriers.
In an article for identifies essential customer service benchmarks that can improve ecommerce business. She also provides critical ecommerce marketing tips that can help boost both sales and customer loyalty. Here are some improvements businesses should include in their ecommerce sites.”
“Marketing is an essential tool in keeping a business alive, and without it your products or services won’t reach the right target market. In the field of online marketing, there has been a lot of buzz surrounding the process of marketing automation, and it’s not that hard to see why: Companies utilizing marketing automation platforms experienced a 451 percent increase on their qualified leads and an average of 53 percent uptick on their conversion rates.
As enticing as it may sound, however, not all businesses are cut out to utilize marketing automation due to several factors. Here are some helpful online marketing tips from experts to help you determine whether your business can benefit from a marketing automation platform or not.”
For Max Gladwell, writing for the Huffington Post, the best way to win local SEO requires the combination of technology and services. These effective local marketing tips, along with combining technology and human touch, can greatly contribute to your local SEO success.
According to Gladwell, Gladwell says that the foundation of any local SEO strategy is to have a store locator. This often becomes the face of the brand, other than being an address list. When integrated with social media and advertising, not to mention a group of highly satisfied and engaged customers, a local business can get more traffic and generate more sales.
In case you haven’t heard by now, recent web design news says that Google’s new update favoring mobile responsive web design rolled out on April 21, 2015. This update is Google’s response to the rising number of mobile device users who demand better performance on their handy mobile phones. This means that if your website is not optimized for mobile devices then chances are that you are going to lag behind in the search results. Even if your website is mobile optimized, you still have a lot of catching up to do to get your website up to speed.
These days, one bad review or an angry comment from an unsatisfied customer can create a PR nightmare for any business. Most businesses make the mistake of responding in the wrong way and instead of fixing things they only add more fuel to the fire, causing more backlash and damage. Reputation management is more than just going on social media to promote your products and services, and how you are seen by your customers really matters. To promote a good reputation for your business, you should keep up with the latest reputation marketing news and techniques to better manage your online image.
“It is also important to note that social media is very different from search engine optimization. SEO is all about attracting audiences through ranking for conversion purposes whereas social media is more about generosity: you give before you receive. You have to create a favorable impression, establish trust and prove your value before people follow you. SEO is more on technicalities while social media plays on people’s creative, emotional side.
Although social media is a vast pool of prospects, you can’t draw everyone in. You need to focus and segment your target according to their needs and wants in order for your message to be heard. If you take the niche-based approach, your business improves its relevance and your prospects will certainly increase. Here are effective social marketing tips to make your digital efforts more personalized.”
Pay per Click (PPC) advertising through Google AdWords is probably one of the best forms of advertising for small businesses today. Aside from market dominance and manageable cost, the search engine giant also released multiple tools that small business owners can take advantage of. Here are some of Word Stream’s savvy PPC tips— for your campaigns.
In a news from Marketing Digest, it was reported that online marketing experts predict that mobile will soon dethrone desktops, given the former’s ever-increasing use that’s significantly changing the way people research and purchase products. Between 2012 and 2018, analysts estimate a 250% increase in smartphone users. ComScore also found that most people spend 60% of their time online through their mobile devices. This just means marketers must approach mobile more seriously in order to obtain maximum benefits from the surge.
Econsultancy analyzed their own data gathered during the 2014 Christmas season. Findings are summarized below