In a news from Marketing Digest, it was reported that online marketing experts predict that mobile will soon dethrone desktops, given the former’s ever-increasing use that’s significantly changing the way people research and purchase products. Between 2012 and 2018, analysts estimate a 250% increase in smartphone users. ComScore also found that most people spend 60% of their time online through their mobile devices. This just means marketers must approach mobile more seriously in order to obtain maximum benefits from the surge.
Econsultancy analyzed their own data gathered during the 2014 Christmas season. Findings are summarized below