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“It is also important to note that social media is very different from search engine optimization. SEO is all about attracting audiences through ranking for conversion purposes whereas social media is more about generosity: you give before you receive. You have to create a favorable impression, establish trust and prove your value before people follow you. SEO is more on technicalities while social media plays on people’s creative, emotional side.

Although social media is a vast pool of prospects, you can’t draw everyone in. You need to focus and segment your target according to their needs and wants in order for your message to be heard. If you take the niche-based approach, your business improves its relevance and your prospects will certainly increase. Here are effective social marketing tips to make your digital efforts more personalized.”
http://marketingdigest.com/social-marketing-tips-help-get-social-media/

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