“As shopping moves online, ecommerce is becoming the new norm in retail. Statistics show that business-to-consumer ecommerce sales in the U.S. reached $593.16 billion in 2012 alone, and and has been snowballing ever since. While ecommerce has shown that a shop’s revenue can increase dramatically, businesses should also invest in customer service to address the increase in transaction barriers.
In an article for identifies essential customer service benchmarks that can improve ecommerce business. She also provides critical ecommerce marketing tips that can help boost both sales and customer loyalty. Here are some improvements businesses should include in their ecommerce sites.”