“When you read content marketing news today, you’ll frequently find strategies, tips, and challenges faced by business owners and marketing professionals alike. Contrary to what you might be thinking, the news doesn’t report challenges to discourage you but to help you succeed. When you know the major challenges you might face, you can better prepare for them.
highlights the biggest content marketing challenges of today, citing numerous issues like insufficient resources, growing competition, quality maintenance, shift to paid promotion, impatience with results, keeping up with publishing schedules, wrong scope of focus, risk aversion, long-term sustainability, producer burnout, and ROI measurement. These challenges should be taken seriously by content marketers; however, marketers don’t need to worry too much as there are many steps they can take to overcome them.”