Since its debut in the late 1990s, pay-per-click (PPC) advertising has become a staple of online marketing. Despite facing stiff competition from other fronts like social media, PPC advertising continues to thrive and evolve. As a matter of fact, there many PPC news articles that feature updates and tips on how to properly pull off a PPC campaign.
Before initiating your own PPC campaign, it always pays to question your objectives. How would your competitors initiate and maintain their own PPC campaigns? Do you have enough money to conduct a campaign at your competitor’s scale? More importantly, what will you do if the PPC campaign doesn’t generate the results you want?