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A recent study by the Interactive Advertising Bureau (IAB) revealed that 76 percent of marketers said programmatic ads are important. So why are only 27 percent actually buying them?

Adweek’s Lauren Johnson reported this odd trend in mobile marketing news article: “IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It.” Even with “programmatic” being a buzzword in the advertising sector of late, it turns out that most don’t really understand what it is and how it works.

http://marketingdigest.com/mobile-marketing-news-many-believe-programmatic-use/

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