SEO is extremely dynamic—it’s constantly changing day by day, the latest being Google’s algorithm update referred to as the “Mobilegeddon” or “Google Mice”, which focuses on mobile rankings and everything related that was instigated last April 22. As Forbes contributor and SEO guru Jayson DeMers puts in his article The Top 7 SEO Trends That Will Dominate 2015, the SEO industry in 2014 and beyond is virtually unrecognizable from that of 2011 and earlier.
That being said, the constant changes that come to SEO also influence the best practices for the industry, as well as how companies should execute their SEO campaigns. If you haven’t been following the latest SEO news on online publications like the Marketing Digest, this article aims to get your feet wet on the latest updates. Here are a few to get you started.