Local marketing is a great way for small businesses to make their mark and connect with old and new customers in their area. It also serves as an opportunity for them to compete with the bigger brands on more equal grounds. Customers who are searching for something are more likely to take interest in messaging that cater to their own location.
According to the latest local marketing news by Forbes, 2015 will be an interesting year for the local online marketing space. A guest article by Yodle CEO Court Cunningham that talks about 10 Local Marketing Predictions for 2015 says: “Technology providers jostling for a bigger slice of the local pie will keep raising their game by offering better and more comprehensive services to help small businesses.” This is certainly good news for businesses who are looking to grow and make a mark in their industry.