It is said that in Internet marketing, content is a thing of constant and rapid change. According to an article from business and online marketing news source Forbes titled Ways Content Marketing is Going to Change in 2015, “From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually changing – and usually for the better.” This is a challenge to marketers to keep up with the trends in order to be successful.
One of the noticeable trends is the better use of visual content. Internet users have been craving for images, videos and graphics and this can mostly be seen on social media. It has become evident that visual content performs better than static text and so marketing strategies have to adapt to that.