Huffington Post contributor and marketing guru Matt Dion was among the numerous attendees of the recent Adobe Summit in Salt Lake City, UT. In his article, Why Omni-Channel Commerce Could Cost You Your Job (And 4 Things You Can Do About It), Dion talks about a significant e-commerce marketing news story: the growing interest on omni-channel commerce and the challenges it presents to retailers.
Many retailers get excited about embarking on an omni-channel marketing journey, then start to wonder if their initial effort is even worth it. An omni-channel approach is indeed no cakewalk. According to the article What Is The Return On Omni-Channel?, going omni-channel requires a massive amount of effort. Inventory processes must be upgraded, websites need to be updated, and employees have to undergo training to ensure everything is properly coordinated.