Every year brings new trends, especially in the world of content marketing. According to the latest content marketing news, businesses that hope to flourish online in 2015 would do well to know what trends consumers will be leaning towards this year. Mashable’s 10 Predictions for Content Marketing in 2015 says that consumer welfare will be the focus of this year’s content marketing efforts; that is, learning more about consumer interests, needs and culture so that businesses can mold their strategies accordingly. Businesses will want to understand the way users conduct their searches, such as keywords and related terms, trending topics or expectations about their brand. This will enable business owners and marketers to relate to their target audience better and determine how to hold their attention, and ultimately, their business.