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Do you check out the latest PPC news over the Internet to add to your internet marketing knowledge? That’s a good practice. Additionally, you should also make sure you are not committing mistakes in using Google AdWords. Here, you can learn about such lapses so you can avoid them. The following are some common mistakes that companies commit when using Google AdWords as featured by and .
Keyword Usage
Oh, keywords. If there was ever any element that you can treat as the foundation of a PPC campaign, it would be this. Some companies target too broad keywords, which is ineffective because it’s unlikely for new advertisers or startups to bid to the top spot and even if you manage to do so, the expense may be too great that the revenue likely can’t justify it.
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