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When digital marketing analysts tell you that mobile marketing is a really big deal, they are not kidding nor exaggerating. If you’re already paying it a good amount of attention, you’re on the right track. You should still keep your eyes peeled, though, for current mobile marketing news reporting important things like these for 2015 presented by Econsultancy.
No to Mobile “Dead Air”
A staggering 91 percent of smartphone owners keep their device within arms’ reach on a 24/7 basis. This means marketers should be prepared to handle customers anytime. Therefore, service gaps must be filled or at least managed correctly.