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Sad as it is, people do tend to be negative. And that’s not an assumption out of thin air—a study by a team from the University of British Columbia has concluded that some people are actually genetically predisposed to view things in a negative light. And if you’re looking for negativity in a variety of shapes and sizes, the Internet is probably the place to be.
An article on Entrepreneur.com entitled mentions a 2013 survey conducted by Zendesk, which found that customers are more likely to leave companies a bad review on social media than praise them. Worse, about 88 percent of more than 1,000 American respondents quipped that negative online reviews about a company or business they were considering caused them to veer away.