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Business owners have the job of getting noticed in order to attract customers. This is especially true for those that are only starting out and have no real following as of yet. In order to remedy this, they turn to online marketing which has helped out many businesses big and small. One thing often overlooked by them, however, is local marketing.
One of the biggest myths regarding online marketing in general is that there is no need for a web presence if the business isn’t selling online. According to recent online local marketing news by , “With 70% of mobile searches leading to online action and 50% of those leading to action, you need to be online.” Local businesses, in particular, need an online presence to increase the frequency of in-store sales and to raise awareness regarding the business.