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Some may think that internet marketing is all about using targeted keywords and attracting as many visitors as possible to a website, hoping to make more sales as a result. While true, these things only scratch the surface of real web marketing, which gives emphasis on providing both prospects and loyal customers with value. Businesses need to rethink their approach if they rely too much on optimization and web traffic instead of providing their customers with what they truly need.

Two articles on the Entrepreneur website titled  and  discuss how ecommerce hinges on providing customers with relevant experiences through engagement. Ecommerce now plays a major role in business operations, and those enterprises that fail to adopt it are missing out on the many opportunities provided by the Internet. For ecommerce to truly take off, however, businesses need to build a proper web storefront that utilizes the latest in marketing techniques.