Content is king, and this has been the general tenor of the digital marketing world this year.
Content marketing is still one of the most effective SEO strategies for businesses to gain more leads and foster professional relationships. Unfortunately, most businesses are still unable to maximize the use of this strategy to reach their goals. An article from Entrepreneur cites a recent Forrester report that showed 87% of brands are still currently struggling from creating high-quality content that users care to read.
While these businesses may produce informative content, the delivery may be too technical for most readers to digest. Another reason could be an overtly promotional tone in blog posts, which should be engaging and relatable though ideally not to salesy.