PPC remains one of the most widely used online marketing tactics, and for good reason. According to the Small Business Trends (@smallbiztrends) article, “3 Best PPC Reporting Examples To Improve Results,” PPC advertising can be very effective, especially for small businesses, because it can present products and services to those who may need them at the exact moment when they’re needed. As you might learn from PPC news in sources like Marketing Digest, PPC is so powerful that it was Google’s main revenue source for 2014, contributing a total of $66 billion.
To put it in perspective, PPC’s main purpose is actually a representation of marketing’s main goals. According to the article “When Is The Best Time To Run PPC Ads?” marketing’s foremost objective is to reach the right people with the right offer at the right time.