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The leading social media sites have established innovative ways for businesses to target customers, helping them connect with audiences on a more personal level. As new platforms continue to emerge and evolve, the marketing rules of engagement have transformed as well.

According to an article published in Examiner.com (@examinercom), entitled “How to execute an effective social media marketing plan,” the best way to get started is to have a clear definition of your business goals and then choose the appropriate social media management platform. This is because the right social media management platform will keep your various social media accounts updated and monitored. Whether you have an existing social media strategy or are about to devise one, keep these social marketing tips in mind to fine tune your promotional strategy and stay ahead of the game.
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