Few things can make or break a company the way an online reputation can, and positive brand recognition is one part of ensuring that a company remains well-regarded. To get this result, you’ll want to implement an effective reputation management strategy. Doing this means reading up on the latest reputation marketing news being offered by sites like Marketing Digest. After all, who better than the experts to ensure your rep stays good?
Advice on Taking the First Steps
An article by Forbes (@Forbes) staff writer Susan Adams has a few sound reputation marketing tips. Her piece outlines the first six steps that companies should take when managing their online reputation. The first step is the easiest. You just open a browser window and Google your company. The first page results will usually be what anyone looking for your company will find.