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Are you following an outdated SEO strategy that will only work against you? Or worse, you don’t have a solid SEO strategy at all? The major search engines are constantly evolving, and the SEO industry has to adjust to these changes to ensure the continued delivery of optimum results.

Businesses that lack a solid SEO strategy, or are implementing an outdated one, could end up not only with poor organic rankings on the SERPs, but could also be slapped with penalties. These can negatively impact a business’s bottom line in the long run. It would serve you well to review your current SEO strategy and follow these SEO tips on how you can remain relevant online for years to come.