Search engines are complex internet tools that show search results based on analyzed and indexed webpages, blogs, and other online content. They are able to do this through the use of scouts called ‘robots’ that sift through tons of data to grow their database of information about the Web. Search engines then present the results according to their ratings so that users can find the most relevant information quickly and conveniently.
For online marketers, this is where SEO finds its purpose. SEO is a series of online marketing techniques designed to make a web resource more attractive to search engine bots and convince them to rank the site or page at or near the top of their results.