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An effective advertising and marketing campaign, be it web-based or in print is only good if it reaches and engages your target audience. In today’s time there are countless options to choose from, however, some business owners make the mistake of thinking that search engine optimization (SEO) is the only and best choice. Yes, search engine is undoubtedly a highly effective and efficient channel, but leading local marketing news sites like Marketing Digest highlight the fact it is not your only option.

A MarketingSherpa (@MarketingSherpa) blog article entitled Local Marketing Chart: How do customers search for products and services? by Daniel Burstein discusses the different channels that people use to search for a product or service, and it is not shocking at all that the traditional methods, along with more modern ones have found themselves with a good standing.