While some companies would prefer to focus on one specific channel for their marketing campaigns, multi-channel marketing can be even more effective when utilized correctly. The key, of course, is understanding your target market; the more you know about their habits, the more personalized and engaging your campaigns will be. Here are some online marketing tips that you can use to choose the correct combination of marketing channels:
Do Market Research – Do your research and get to know your target market. What is the common age bracket? What do most of them do for a living? What personal insights do they possess about your industry? These are all simple things, that when targeted with the right content and CTA, will yield positive results.