Web traffic is a website’s lifeblood, particularly those that rely on online sales. Since the early days of Internet marketing and ecommerce, web traffic has been the driving factor to increasing revenue for many businesses worldwide. According to recent ecommerce marketing news from MarketingSherpa (@MarketingSherpa), as detailed in the company’s E-Commerce Benchmark Study, you need to focus more on three major channels—namely SEO, email, and social media marketing—for optimum sales.
Here’s how you can drive more significant traffic to your website.
Focus on SEO; it’s Far from Dead
Disregard those who say that SEO is dead—it’s still very much alive and kicking. The benchmark study found that many entrepreneurs still use SEO practices to drive significant traffic from organic search results to their websites. Now, this could lead to a highly technical and complicated talk, but what really matters are the simple things.