The past couple of years have witnessed the phenomenal growth of smartphone and tablet usage. When combined, these devices account for about 60% of today’s total digital media consumption.
With this trend comes the need for marketing strategies that effectively targets the growing number of mobile users. That’s why many brands, both global and local, are investing their time and resources into gaining Mobile marketing insights, states the Forbes (@Forbes) article “Mobile In Mind: Thoughts On The Present And Future Of Mobile Marketing”. If you’re not working on upgrading your mobile marketing strategies, you risk getting left behind in the fast-paced and hugely aggressive digital marketing race.