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Today, amidst technological complexities and market uncertainties, growing a business has become a specialized art that only a few have mastered. A key attribute of these experts is their uncanny ability to put their ears to the ground and LISTEN closely to their target audience/market. One of the best mediums for achieving this is social media marketing.

Indeed, social media has transformed into a viable platform for active engagement and interaction between companies/brands and leads/customers on a more personal level. Smart entrepreneurs and marketers know this, and have been taking advantage of some of the most popular social media platforms to gain an edge over the competition. According to a recent Marketo article (@marketo), on average, about 58% of marketers who’ve used social media for three years or longer report a significant boost in sales.
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