According to a Social Media Examiner Report, 92% of marketers feel that social media is essential to their businesses, yet only 83% are concerned about the best course of action when targeting their customers and prospects. Knowing these numbers, you may be wondering if you can use social media effectively to bring in conversions. While there is no fail-proof guide to amassing thousands of likes, driving traffic to your website, and increasing conversions, these four expert social marketing insights can help you get on the fast track:
Choose the right social media channel for your brand. It’s actually ill-advised to be on all social media channels. Some marketers are very eager to do so at first, only to leave some accounts inactive later on. This creates a poor impression of the business.