While there are numerous blog posts and articles sounding the death knell for SEO (claiming that it’s time has passed and marketers need to look to other strategies to drive their marketing campaigns), the truth is that SEO continues to lead businesses to success. One thing has changed for SEO, though: it’s not solely about ranking on search results for specific keywords anymore, as it’s also about generating traffic and sales for businesses.
SEO is still very much tied to content marketing, as the main goal of Google is to deliver relevant, high-quality search results (i.e. high-quality content) to users when they perform queries. Moreover, when it comes to SEO campaigns, it takes time before the desired results are achieved, so exercising a lot of effort and patience can go a long way.