When you hear the term “web design,” you would naturally think of the website’s appearance. Visual elements like vibrant colors, photos, graphics, and texts may be the first things that come to mind. The better these elements are selected and laid out on a page, the more the website will be attractive to users, right?
Expert web designers know that effective web design always goes beyond what looks good. While aesthetics are important, it’s all for naught if the designer fails to optimize for user experience. This is exactly the main point of the article by Abbas Rajani for Business 2 Community (@B2Community), entitled “Conversion Focused Web Design – What Designers Should Know”.