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Small business owners need to concentrate their energies on growing their businesses, which is why many are turning to marketing automation to drive their marketing efforts. According to a recent survey from Software Advice (@SoftwareAdvice), an overwhelming 98% of small business owners are looking into marketing automation for the first time. Moreover, almost half (47%) of small business owners are currently using manual methods, such as spreadsheets and one-off emails, to drive their marketing efforts.

In a nutshell, marketing automation refers to software platforms and technologies that are designed for businesses and marketing departments to automate repetitive tasks, as well as drive their marketing efforts on multiple channels (such as social media, websites, email, and blogs).
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