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If you currently manage a Google AdWords account as a means of complementing your other online marketing efforts, especially SEO, then you’re probably aware of the numerous metrics at your disposal to track and analyze. Sometimes, the process can get rather confusing as well as overwhelming. It’s a bit difficult to pinpoint which actual metrics you need to focus on, and also which ones are effective and provide the most returns when boosted.

Since bandwidth is often limited, it would be a good idea to thin out the herd into a concise list of key metrics that actually provide meaningful PPC insights into what’s really working and what isn’t regarding your paid search campaigns.
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