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As the media consumption habits of consumers are turning increasingly mobile, marketers will need to ramp up their strategies to keep pace. On the other hand, despite consumers’ growing adoption of mobile, many marketers are not increasing their expenditure on mobile marketing platforms and are failing to optimize their mobile marketing strategies.

For marketers who want to gain a better understanding of mobile’s impact on the media consumption of consumers, here are some eye-opening statistics:

Mobile Dominates the Lives of Consumers

According to an article from Advertising Age (@adage), entitled “15 Mind-Blowing Stats About Mobile Marketing,” Internet browsing on mobile phones has already exceeded Internet browsing on PCs. Meanwhile, media consumption on mobile has achieved TV and Internet levels, while requiring a mere 10% of ad spend.