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Businesses that rake in customers make a killing because they address customer needs in the most ideal ways. That said, word of mouth can fly fast, especially when you have social media to consider. An underlying strategy for that revolves around studying the level of popularity of your business and its associated content, and use the data to guide you in future endeavors. Formulating that action plan can work with the information you glean from a source of fresh social marketing news such as Marketing Digest.

Hotbed of Activity

It’s not enough that you count how many likes, comments, or shares your posts reap. You also need to gauge the customers’ level of engagement in your posts and work your materials around it.

According to Simply Measured (@simplymeasured) co-founder and CEO Adam Schoenfeld (@schoeny), a marketing program should always have its key metrics. For social media, the key metric is engagement rate.
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