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When looking at local marketing news or any informative article about local SEO, one can see that online marketing experts value customer reviews. This article will look at customer reviews and will discuss why they are important.

Why Customer Reviews Matter

The Digital Wheelhouse discusses in depth why local businesses need customer reviews. The foremost noticeable benefit to local SEO is both from the standpoint of search engines (machines) and users (humans). Google’s search algorithms are complex and their exact inner-workings remain a secret. However, it is known that the algorithms take into account customer reviews in ranking for local search. On the user side, the majority of online shoppers (77%) use reviews when making a purchasing decision. Furthermore, reviews also affect the overall online reputation of a business.
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