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The field of eCommerce is constantly evolving and is quite young. It has only been less than two decades since the Internet exploded in the international scene—and online businesses popped up a little later after that. eCommerce has come a long way from simple beginnings to the mammoth online stores that sell almost everything. Many changes have happened in the field these past years and these changes are ongoing. As an online business owner, you’ll want to be aware of these changes.

eCommerce’s New Face

The main advantage of reading the latest eCommerce marketing news is that you’ll know about upcoming trends and implement them early on. A recent Time (@TIME) article outlined how physical stores are integrating technology to stay competitive in the online-saturated marketplace. Although brick-and-mortar retailers are still as popular as ever, people are being lured into the ease and convenience of just buying things online.