eCommerce Marketing Tips: Integrating eCommerce with Social Media

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If you’re like most eCommerce entrepreneurs, you want to generate more traffic and sales for your online store. Check out these actionable and up-to-date marketing tactics to help you drive these business goals:

Drive More Sales with Pinterest’s Buyable Pins

eCommerce marketing news sites, like Marketing Digest, have reported on the increasing integration of ecommerce and social media. An article published on Shopify (@Shopify) discusses Pinterest’s introduction of Buyable Pins. The online photo- and video-sharing site operates by letting users create personalized “pin boards” that others can see. Users can then pin interesting photos and videos that catch their eye.
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When Accurate Social Marketing News Aid You for the Bigger Following

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Businesses that rake in customers make a killing because they address customer needs in the most ideal ways. That said, word of mouth can fly fast, especially when you have social media to consider. An underlying strategy for that revolves around studying the level of popularity of your business and its associated content, and use the data to guide you in future endeavors. Formulating that action plan can work with the information you glean from a source of fresh social marketing news such as Marketing Digest.

Hotbed of Activity

It’s not enough that you count how many likes, comments, or shares your posts reap. You also need to gauge the customers’ level of engagement in your posts and work your materials around it.

According to Simply Measured (@simplymeasured) co-founder and CEO Adam Schoenfeld (@schoeny), a marketing program should always have its key metrics. For social media, the key metric is engagement rate.
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Getting Wind of Special Apps through Social Marketing News Sources

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Social media accounts are essential elements in any business endeavoring to establish their market stake online. While the user base in any social media network can be a large customer pool to tap, the messages about your product or service will be open to different levels of interpretation. As such, crafting the right message and sending them out will require using some special services, which is where providers of social marketing news like Marketing Digest can help.

Good Intentions, But…

A business seeking to promote a product or service will work to craft a message aimed at producing a desired effect among existing customers or at attracting potential customers. Hashtags are often included in the message in the hope that it’ll be a trending topic. However, certain factors affect the delivery and effect of the message without the senders knowing – and as a result, marketers are forced to backpedal and do damage control.
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Mobile Marketing Insights: Businesses Today Need Mobile Apps to Succeed

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Though primarily the realm of big business, mobile marketing has progressed to a point where small and medium enterprises can now enjoy the benefits of mobile apps. SME’s need for mobile apps goes two ways: first, to help them run their business (communication, organization, time management, payment). Second, to help them reach and stay connected with their target audience.

For marketers who want to understand both needs better, here are some mobile marketing insights from industry pundits.

Apps for Business Owners

Steve Nicastro (@StevenNicastro), on his article for NerdWallet (@NerdWallet) titled “The 20 Best Apps for Small-Business Owners”, noted that most business owners often have difficulty keeping track of employee work schedules, handling customer complaints, and monitoring expenses. A good app is what these owners can use not only to make their lives easier, but also to increase their business’s productivity and organization.
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Mobile Marketing News Flash: Why Marketers Should Never Ignore Mobile

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As the media consumption habits of consumers are turning increasingly mobile, marketers will need to ramp up their strategies to keep pace. On the other hand, despite consumers’ growing adoption of mobile, many marketers are not increasing their expenditure on mobile marketing platforms and are failing to optimize their mobile marketing strategies.

For marketers who want to gain a better understanding of mobile’s impact on the media consumption of consumers, here are some eye-opening statistics:

Mobile Dominates the Lives of Consumers

According to an article from Advertising Age (@adage), entitled “15 Mind-Blowing Stats About Mobile Marketing,” Internet browsing on mobile phones has already exceeded Internet browsing on PCs. Meanwhile, media consumption on mobile has achieved TV and Internet levels, while requiring a mere 10% of ad spend.
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PPC Insights: Top Metrics to Measure Progress in Paid Search Campaigns

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If you currently manage a Google AdWords account as a means of complementing your other online marketing efforts, especially SEO, then you’re probably aware of the numerous metrics at your disposal to track and analyze. Sometimes, the process can get rather confusing as well as overwhelming. It’s a bit difficult to pinpoint which actual metrics you need to focus on, and also which ones are effective and provide the most returns when boosted.

Since bandwidth is often limited, it would be a good idea to thin out the herd into a concise list of key metrics that actually provide meaningful PPC insights into what’s really working and what isn’t regarding your paid search campaigns.
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Practical PPC Tips for Succeeding In the Healthcare Marketing Industry

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As many healthcare marketers would attest, pay-per-click (PPC) ads are among the most powerful and profitable ways to direct targeted and high-quality traffic to your clients’ websites. When implemented correctly, PPC campaigns can be very lucrative for the healthcare industry, especially for private practices. Whether your clients are pediatricians or general physicians, it is important to remember that many prospective patients today find their doctors online.

People use search engines to search for medical practitioners who’re located nearby and read online reviews. Hence, it is extremely beneficial for your clients’ practice if it can be easily found by prospective patients online. Even so, running a successful PPC campaign isn’t limited to creating a website and choosing the right keyword phrases with the most persuasive calls to action.
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Online Marketing Insights: Automated Webinars & Audience Engagement

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The latest online marketing news indicates that webinars are a great tool, as they fuel audience engagement and generate extra revenue for businesses. In spite of their marketing power, however, they can take your focus away from the other aspects of your business since producing live webinars is energy- and time-consuming. Additional drawbacks include technical glitches, conflicts in schedule, as well as the lack of opportunity to polish content for a flawless delivery.

So, if you see webinars as promising marketing tools but don’t like the downsides of doing them on the spot, then automated webinars are for you. Simply put, you record the webinar ahead of time, upload it to your chosen webinar service, set streaming time and registration processes—and voila! Customers and subscribers worldwide can access it at any time of the day and view them multiple times at their own pace.
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Go Mobile or Go Home: Local Marketing Insights for Business Success

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Local marketing is a great way for small and locally-owned businesses to connect with leads and existing customers in their target market. As noted by Ben Gran in an article that appeared on Kabbage (@KabbageInc), “local marketing creates opportunities for small businesses to compete with big brands on a more level playing field.”

Gran further notes that many leads and customers are looking for information about local businesses, and thus, are more receptive to seeing advertising that is tailored to their immediate location. Listed below are some of the top trends that will shape local marketing this 2015:

Consumers are Rapidly Adopting Mobile & Tablet

As reputable local marketing news sites like Marketing Digest have noted, consumers are adopting smartphones and tablets at an unprecedented rate. According to the latest data from comScore (@comScore), 190.3 million people in the United States owned smartphones.
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Local Marketing News: The Best Marketing Automation Software for 2015

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Small business owners need to concentrate their energies on growing their businesses, which is why many are turning to marketing automation to drive their marketing efforts. According to a recent survey from Software Advice (@SoftwareAdvice), an overwhelming 98% of small business owners are looking into marketing automation for the first time. Moreover, almost half (47%) of small business owners are currently using manual methods, such as spreadsheets and one-off emails, to drive their marketing efforts.

In a nutshell, marketing automation refers to software platforms and technologies that are designed for businesses and marketing departments to automate repetitive tasks, as well as drive their marketing efforts on multiple channels (such as social media, websites, email, and blogs).
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