Perhaps the term “web design” is a misnomer. It’s not just about design and aesthetic appeal, as many have been led to believe, but is also about enhancing user experience. A site might look flashy, but if visitors find it hard to use, then it will fail to gain steady traffic, page views, and conversions. Consumer-centric web design aims to address these challenges.
The latest web design news from a Chron (@HoustonChron) article, entitled “Importance of Customer Centric Web Design,” states that putting you customers’ needs first could be very advantageous for your business.