Having a website has become essential for many businesses. People who go online and search for them are expecting to see a website that contains everything they need to know about the company. To this end, another thing that has become important is search engine optimization (SEO). SEO helps the website to be indexed in the search engine results and helps it climb the rankings in order to gain more exposure. According to recent web design news from , “From SEO and branding to conversion rates and more, your site’s web design plays a major role in how your brand is perceived by consumers everywhere.”
In order to be noticed, the website should have a good web design. Websites that are not well designed tend to perform poorly when it comes to SEO, have low visitor count, and low conversions. Thus, having a good web design isn’t only for the aesthetics, but for the benefit of the SEO efforts as well.
When digital marketing analysts tell you that mobile marketing is a really big deal, they are not kidding nor exaggerating. If you’re already paying it a good amount of attention, you’re on the right track. You should still keep your eyes peeled, though, for current mobile marketing news reporting important things like these for 2015 presented by Econsultancy.
No to Mobile “Dead Air”
A staggering 91 percent of smartphone owners keep their device within arms’ reach on a 24/7 basis. This means marketers should be prepared to handle customers anytime. Therefore, service gaps must be filled or at least managed correctly.
“It is also important to note that social media is very different from search engine optimization. SEO is all about attracting audiences through ranking for conversion purposes whereas social media is more about generosity: you give before you receive. You have to create a favorable impression, establish trust and prove your value before people follow you. SEO is more on technicalities while social media plays on people’s creative, emotional side.
Although social media is a vast pool of prospects, you can’t draw everyone in. You need to focus and segment your target according to their needs and wants in order for your message to be heard. If you take the niche-based approach, your business improves its relevance and your prospects will certainly increase. Here are effective social marketing tips to make your digital efforts more personalized.”